Looking for that “silver bullet” to ensure a never-ending flow of inbound sales leads?
Of course you are – everyone is!
I recently sat down for an interview with agency directory DesignRush to discuss ways smart staffing firms leverage the right channels to drive more staffing sales. Below, I’ve recapped the top 10 insights I shared. If you’d like more detail, you can read the full article here:
Haley Marketing CEO Reveals Winning Channels to Get More Staffing Clients
Ok, it’s time to get to the good stuff.
Here are 10 modern ways to generate staffing sales:
1. Diversify your marketing channels.
While the most commonly used channels for staffing customer acquisition are websites, email, and social media, there’s no one-size-fits-all solution, especially in the staffing sector (sorry to disappoint – no silver bullet exists). Instead of putting all your marketing eggs in one basket, create a multichannel marketing strategy.
2. Take a holistic approach to marketing.
Unlike the traditional focus on lead generation, today’s marketing strategy involves capturing attention, crafting the right messaging, supporting sales outreach, improving customer experience, and ensuring client satisfaction.
3. Understand your needs.
Before you plan any marketing initiatives, ask yourself two core questions: “How’s business?” and “What are you doing now to scale?” Your answers will help identify specific gaps in your sales, recruiting, or marketing that need to be addressed.
4. Use the AIDA model to stand out.
The AIDA (Attention, Interest, Desire, Action) model is as a powerful framework for capturing the attention and interest of your target audience in the highly competitive staffing industry. Learn more about how to apply the AIDA model in staffing.
5. Use skill marketing to drive more sales.
Skill marketing is gaining traction among staffing companies, demonstrating the effectiveness of promoting a company’s most valuable “product” to a highly targeted list of potential clients.
6. Integrate direct marketing into your sales process.
To combat the ineffectiveness of cold emails, adopt a multi-channel integrated direct marketing campaign that incorporates physical and digital mail, LinkedIn outreach, and call scripts.
7. Leverage event marketing and OPS.
For specialized industries, blending integrated direct marketing with event marketing and other people’s stages (OPS) (a strategy that involves presenting your expertise and insights to a targeted audience on platforms created by others) delivers several advantages. By positioning yourself as a knowledgeable thought leader, you can build trust, establish authority, and attract more potential clients.
8. Create an irresistible brand.
One of the best ways to separate yourself from competitors is through strategic differentiation. Think: What are you the best in the world at? When you clearly articulate and demonstrate why/how you’re a perfect match for a very specific type of customer, you create a distinct advantage in becoming a truly irresistible brand.
9. Engage with the right communities.
Whether it’s your local community, well-known social causes, or nonprofits, giving back is an effective strategy for driving sales. Community engagement also significantly boosts brand awareness and demonstrates warmth to potential customers and team members.
10. Build a killer staffing website.
The key indicators of a good staffing or recruiting website include clarity, ease of use, well-defined CTAs (Calls To Action), functionality, speed, and aesthetics. When your website tells the right story, looks great, offers a great user experience and follows conversion rate optimization (CRO) best practices, it becomes a formidable lead-generation platform.
Winning more staffing sales requires you to be smart, savvy and sometimes, a little scrappy. We’re here to help.
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